Story

Areté Complete by Paul Moston is a multi disciplinary brand constructing performance products at the intersection of art and function.  Established in 2014, our initial pursuit was to craft a luxury performance towel that seamlessly combined performance fabric with functional art. Drawing inspiration from the principles of Bauhaus, where art meets everyday objects, we embarked on a mission that continues to evolve.

Today, our focus has broadened to a range of performance garments. Grounded in artisan craftsmanship, functionality, and pattern exploration. Areté Complete remains committed to delivering top-tier sustainable performance products that seamlessly blend form and function.

We design and dye each pattern in our Philadelphia workshop and work in direct collaboration with our fiber suppliers and manufacturers, paying close attention to each detail to create the most beautiful, sustainable, and functional performance product possible.