PERFORMANCE yoga, sport and FITNESS TOWELS
ARETÉ TOWELS ARE HIGLY FUNCTIONAL WORKS OF ART
MADE AT THE INTERSECTION OF ART AND FUNCTION. CREATED BY ARTIST PAUL MOSTON, HE MIXES HIS FINE ARTS AND TENNIS BACKGROUND CREATING THE ARETE COMPLETE QUICK DRY PERFORMANCE TOWEL.
we use a water absorbing fabric that out performs traditional cotton. it's highly absorbent, INSANELY soft and quick dry. OUR LARGE TOWELS WORK as a slip free yoga towel, beach towel or for conventional bath use, OUR HAND TOWLES aRE PERFECT FOR GYM and TRAVEL. FUNCTIONALLY, its the perfect all purpose towel.
ARETé color and texture is achieved through a unique digital printing process, "initially each print begins as one of my paintings, I then photograph and re texturize the image digitally" once the design is complete, ITS INFUSED IN OUR PERFORMANCE FABRIC.