PERFORMANCE yoga, sport and beach TOWELS
ARETÉ TOWELS ARE HIGLY FUNCTIONAL WORKS OF ART
MADE AT THE INTERSECTION OF ART AND FUNCTION. CREATED BY ARTIST PAUL MOSTON, HE MIXES HIS FINE ARTS AND ACTIVE BACKGROUND AS A TENNIS COACH, CREATING ARETE COMPLETE. EACH TOWEL IS A UNIQUE, HIGLY FUNCTIONAL WORK OF ART.
we use a water absorbing fabric that out performs traditional cotton. it's highly absorbent, extra soft and quick dry. WORKING as a slip free yoga towel, beach towel or for conventional bath use. FUNCTIONALLY, its the perfect all purpose towel.
ARETé color and texture is achieved through a unique digital printing process, "initially each print begins as one of my paintings, I then photograph and re texturize the image digitally" once the design is complete, ITS INFUSED IN OUR PERFORMANCE FABRIC.